Steve Bracknall: First Sunday League club shop opens in Meadowhall for fictional team - the Royal Oak - video Dailymotion

Yorkshire Post

Ever heard of a fictional football team with a real-world pop-up shop? The Royal Oak, a Sunday League team that started as a way to attract customers, has exploded in popularity thanks to TikTok.  Now, they've launched their first-ever merchandise shop in Meadowhall, drawing massive crowds. From humble beginnings as an electrician and a love for the game, the founder never envisioned such a huge fan base.  What’s next? While thriving off the pitch, the team aims to bring home some silverware and deliver success to their dedicated fans.  #RoyalOakFC #SundayLeague #FootballMerchandise #TikTokFamous

Transcript

00:00We've got this phenomena, which is Steve Bracknell, who's launching his only pop-up shop that I'm aware of,

00:06selling all the merchandise of the Royal Oak.

00:09So for two days only, you can come here to Meadowhall and buy the official Royal Oak shirt, which is quite incredible.

00:16So a fictional online football team, Sunday League.

00:20The whole team are here today and a whole load of people are queuing up for those shirts.

00:25In 1997, me and my first team manager, Paul Sampson, started a club in order to get customers into the club.

00:32And then 15 years ago, we started a video in it, put YouTubes and that.

00:36And then last November, a TikTok, that Olivia runs my TikTok.

00:40Oh, it blew up massive, we went global.

00:42And now, we're here in this first ever club shop.

00:45Wow, and how does that feel to be here today?

00:47You've got people queuing around the block for you.

00:50Historic. I've walked, ah, Nicky went, Steve, I can't believe it.

00:53I went, Nicky, let's walk down Q. It went all the way around.

00:56Harding to the car park. I went, I told you, best fan base in the world.

01:01Tell me a bit about yourself personally. How did your career start?

01:05I'm a sparky by trade. I'm an electrician.

01:08But I've always liked to keep my head in game. I love my football.

01:11So on a Sunday, that's my time away from either living or not, Nicky.

01:15Do you know, to go and express my sense.

01:17But I never envisioned all this. Unbelievable.

01:20And is it true you were on cover of Arctic Monkeys?

01:24Absolutely not. That's a kid called Chris McClure. No comment.

01:29And what do you think is next for you guys, for the team?

01:33Well, off the pitch, we're doing really well.

01:35But it's important now to focus as heads.

01:37Get on pitch and go and win some silverware.

01:40Deliver some success for this fan base.

Steve Bracknall: First Sunday League club shop opens in Meadowhall for fictional team - the Royal Oak

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