How Did Branding Begin? The Evolution of Brand Design Foundations, A Look into Its Origins, Trends & Future Insights, Part 2
The evolution of brand design, foundations, a look into its origins, trends, and future insights. Join us at The Transcendent for a deep dive into the art and science of a name. Can you imagine a world with only one choice of soap? One type of coffee? It’s hard to picture, but before the 20th century, that was the reality. The local general store offered the basics, and that was it. But with the dawn of a new century, the powerful combination of mass production and vast transportation networks changed everything, unleashing a flood of options for consumers. This new era of choice also meant fierce competition. Quality and value were still essential, but now, a product had to fight for attention on a crowded shelf. It had to win the battle for a consumer's glance. This is where the story of modern branding begins.
https://youtu.be/a7JLofxXsdA
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Beyond Sense!
The evolution of brand design, foundations, a look into its origins, trends, and future insights. Join us at The Transcendent for a deep dive into the art and science of a name. Can you imagine a world with only one choice of soap? One type of coffee? It’s hard to picture, but before the 20th century, that was the reality. The local general store offered the basics, and that was it. But with the dawn of a new century, the powerful combination of mass production and vast transportation networks changed everything, unleashing a flood of options for consumers. This new era of choice also meant fierce competition. Quality and value were still essential, but now, a product had to fight for attention on a crowded shelf. It had to win the battle for a consumer's glance. This is where the story of modern branding begins.
https://youtu.be/a7JLofxXsdA
Continue reading:
https://thetranscendent-official.blogspot.com/2025/08/how-did-branding-begin-evolution-of_24.html
Full free course:
https://thetranscendent.org/courses/the-evolution-of-brand-design-from-foundations-to-fundamentals-a-look-into-its-origins-trends-and-future-insights
===
Connect with The TRANSCENDENT:
🌍 Visit our Website: https://thetranscendent.org
👍Facebook: https://www.facebook.com/Transcendentofficials
🐦 X (Twitter): https://x.com/tttranscendent
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▶️ YouTube: https://www.youtube.com/@theTranscendent-official
▶️ Rumble: https://rumble.com/c/c-6380966
▶️ Dailymotion: https://dailymotion.com/transcendent.officials
🎵 TikTok: https://www.tiktok.com/@thetranscendent.org
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📢 Threads: https://www.threads.net/@transcendent.officials
👻 Snapchat: https://thetranscendent.org
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===
#transcendent #thetranscendent #thetranscendentorg
#ट्रान्सेंडैंट #दीट्रान्सेंडैंट
#ট্রান্সসেন্ডেন্ট #দাট্রান্সসেন্ডেন্ট
#WhatIsBranding #WhyBrandingMatters #BrandStrategyTips #HowToBuildABrand #HumanVsAI #BrandPartnership #LogoVsBrand
#HowToBrandYourBusiness #WhatIsGoodBranding #BestBrandingStrategies #WhyDevelopABrand #HowToCreateAVisualIdentity #BestLogoDesignTips #WhatMakesABrandSuccessful
#Branding #BrandHistory #Marketing #BrandDesign #BrandStrategy #DigitalMarketing #IconicBrands
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Beyond Sense!
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LearningTranscript
00:00In this video, we'll learn
00:01How did branding begin?
00:04The evolution of brand design
00:05Foundations
00:07A look into its origins, trends, and
00:10Future insights
00:11Part 2
00:12Hello, welcome to
00:15The Transcendent
00:16We can scarcely imagine a world
00:29Without a dizzying array of choices
00:31For everything from soap to soda
00:33Before the 20th century
00:35However, consumer choice was minimal
00:37The local general store
00:39Typically offered just one brand of essentials
00:41Like flour or coffee
00:43The dawn of the new century
00:45Heralded a massive shift
00:47The powerful duo of mass production
00:49And sprawling transportation networks
00:51Unleashed an unprecedented flood of options for consumers
00:55For manufacturers
00:56This new era of choice meant fierce competition
01:00To succeed, a product still needed quality
01:03Value, and a solid reputation
01:05However, at this moment
01:08Consideration of any such factors
01:10Was not mere passing interest
01:12It absolutely had to secure a triumphant victory
01:15In the fierce competition
01:16For the attention of a crowded shelf
01:18Or even within the dynamic realm
01:20Of an enticing advertisement
01:22Let's analyze a classic case study
01:25Morton Salt
01:26In 1911
01:28Faced with its first national ad campaign
01:31The company had a problem
01:32Now, salt isn't that exciting as a visual
01:35So how do you make a visually uninspiring commodity
01:38Like salt memorable?
01:40They introduced the Morton Salt Girl
01:42A character designed to brilliantly demonstrate
01:45A key product benefit
01:46That it wouldn't clump in humid weather
01:49The famous slogan
01:50When it rains, it pours
01:52Was born
01:53This incredibly powerful combination
01:56Of a straightforward visual element
01:58And a straightforward message
02:00Created an enormous amount of brand value
02:02And the Morton's brand
02:04Remains a market leader standing strong today
02:06Consider another icon of the era
02:10Michelin
02:11Tires, much like salt
02:13Were purely functional items
02:15So, in 1898
02:18Michelin introduced by Bendham
02:20The friendly figure made from a stack of tires
02:22This approachable mascot
02:24Instantly conveyed durability and reliability
02:27Transforming a faceless industrial product
02:30Into a trusted companion for the road
02:32Both campaigns impeccably expertly utilized branding
02:36To infuse a rich, soulful essence
02:38Into their respective commodities
02:40Successfully demonstrating that an enthralling
02:43Captivating story
02:44Holds equal value and significance
02:46As the product itself
02:48As the marketplace grew increasingly crowded
02:51Companies realized that consistent messaging
02:54And brand management were no longer optional
02:57But essential for survival
02:58A popular strategy was to hammer home
03:01A unique selling proposition USP
03:03The one thing that made them the first
03:05The only or the best choice available
03:08Many adopted a literal approach
03:10Pairing a clear illustration with a direct slogan
03:13A perfect example is RCA
03:15Whose brand became inseparable from the image
03:19Of Nipper the Terrier
03:20Faithfully listening
03:21Attentive to his master's voice
03:24As it plays harmoniously upon a gramophone
03:27Promising spectacular audio excellence
03:29That leaves a lasting impression
03:31Although a few companies began to develop
03:34Their deeper understanding and mastery
03:36Of the art of crafting a distinctive
03:38And robust brand presence
03:40They significantly enhanced
03:41Their overall competitive advantage
03:43In the industry
03:44In the era before refrigerators
03:46When soft drinks were fished out
03:48Of communal ice coolers
03:49Coca-Cola had a breakthrough insight
03:52A unique, carefully contoured bottle
03:55Would be easily recognizable
03:56By merely touching it
03:58Instantly providing a clear distinction
04:00From a sea of competitors
04:01That attempt to resemble it
04:03By the 1940s
04:04This strategy had evolved further
04:06Coca-Cola was no longer
04:08Just selling a beverage
04:09It was marketing an idealized piece
04:12Of the American way of life
04:14Kodak pioneered the democratization
04:16Of photography
04:17Giving ordinary people the tools
04:19To capture and print their own memories
04:21For years
04:23The Kodak name alone
04:24Guaranteed market dominance
04:26As competitors emerged
04:28Kodak resisted the urge
04:30To add complexity
04:31Instead
04:32They doubled down
04:33On their core brand promise
04:35Radical simplicity
04:36Their entire marketing message
04:38Revolved around this idea
04:40Of effortless memory making
04:42The camera was so intuitive
04:44It was marketed as being
04:45Simple enough for a child to use
04:47A brilliant demonstration
04:49Of user-friendly
04:50Or eccentric design
04:51Before the term even existed
04:52A pivotal shift was occurring
04:54The most successful brands
04:56Truly understood
04:57That the future
04:58Was not solely focused
04:59On delivering
05:00Exceptional product features
05:01But rather
05:02They strived to establish
05:04A profound emotional connection
05:06With their audience
05:07Or customers
05:08Advertising initially began
05:10To promote aspirations
05:11Instead of merely selling items
05:14Rather than listing benefits
05:16They promised a better life
05:17Filled with romance
05:18Adventure
05:19Or elevated status
05:21The strategy was to bypass logic
05:23And forge a direct connection
05:25With the core aspects
05:26Of human motivation
05:27This often meant
05:28Tapping into
05:29Deep-seated insecurities
05:31The fear of not being attractive
05:33Smelling good enough
05:34Or popular
05:35As well as undermining
05:36Others' perceived attractiveness
05:38And success
05:38And positioning their product
05:40As the ultimate
05:41And definitive solution
05:43Your breath will no longer
05:45Ruin your life
05:45Brands have frequently guaranteed
05:47A speedy resolution
05:49Your social life
05:50Would no longer be jeopardized
05:52By bad breath
05:53By the late 1950s
05:55The fundamental pillars
05:56Of contemporary brand management
05:58Have been notably
05:59And firmly established
06:01Brand awareness
06:02Visual consistency
06:04Clear messaging
06:05And cultivating audience loyalty
06:07Nevertheless
06:08The market battlefield
06:10Was primarily confined
06:12To the store shelf
06:12Print advertisements
06:14Radio waves
06:15And relatively little reliance
06:17Was placed on
06:18Word-of-mouth promotions
06:19But the arrival of television
06:21And smartphones
06:23Into every single household
06:24And living room
06:25Subsequently
06:26Followed by the emergence
06:28Of the internet
06:28Was about to ignite
06:30A brand new marketing supernova
06:32Revolutionizing the principles
06:34Of interaction
06:35For all time
06:36In 1950
06:37Following the mid-century
06:39Television emerged
06:40As the prominent medium
06:42For disseminating
06:43Advertising messages
06:44Effectively
06:44This significant shift
06:46Compelled businesses
06:47To pivot from
06:48Audio-centric radio ads
06:49And move toward
06:50A more visually engaging format
06:52Consequently
06:53Images assumed
06:54The most powerful
06:56And influential role
06:57In messaging
06:58With the arrival
06:59Of the internet
06:59And now mobile communication
07:01Imagery has become
07:03The foremost method
07:04Through which we express
07:05Ourselves culturally
07:06Corporations promptly
07:07Grasp the vital importance
07:09Of a cohesive visual identity
07:11A distinct brand message
07:13Was absolutely essential
07:14For standing out
07:15Against rival firms
07:16That core message
07:18Had to be completely uniform
07:19Across every single point
07:21Of audience engagement
07:22With the advent
07:23Of exponential growth
07:25In advertising
07:25And the massive dissemination
07:27Of marketing collateral
07:28Through various channels
07:30It's become crucial
07:31For businesses
07:32To deliver tailor-made
07:33Messages effectively
07:34The necessity
07:35Of maintaining
07:36A steadfast core message
07:37Became absolutely critical
07:39Campaigns can continually evolve
07:41And adapt
07:42To successfully maintain
07:43Engagement with audiences
07:45But the brand's
07:46Fundamental identity
07:47Its very brand DNA
07:49Had to remain
07:50Unwavering and consistent
07:52For a masterclass
07:54In brand strategy
07:54We can look at
07:56Volkswagen's
07:561960s campaign
07:58Their core message
07:59Strategically positioned them
08:01As the intelligent choice
08:02For independent
08:03Creative thinkers
08:04Not individuals
08:05Chasing fleeting status
08:07While the layout
08:08Copy and imagery
08:10Transformed in each advertisement
08:12The central brand narrative
08:14Stayed strikingly consistent
08:15Throughout
08:16This is brand strategy 101
08:18A strong core message
08:20Is your anchor
08:21An unsteady
08:22Wobbly narrative
08:23Is like a blurry
08:24Pixelated vector file
08:26It significantly undermines
08:28The final product's quality
08:30Volkswagen's promise
08:31Was always clear
08:33Being different
08:34Is the smarter choice
08:35Avis Renacar's
08:37We Try Harder
08:38Campaign is another
08:39Classic from that era
08:40By openly admitting
08:41They were number two
08:42They instantly built
08:44Trust with their audience
08:45This bold transparency
08:47Didn't just turn
08:48A perceived weakness
08:49Into their biggest strength
08:50It also showed
08:51A level of honesty
08:53And confidence
08:53That their competitors lacked
08:55Making their brand
08:56More relatable
08:57And trustworthy
08:58Their narrative was simple
08:59Because we're not the biggest
09:01Our service has to be the best
09:03This kind of consistency
09:05Is crucial for any brand
09:07If your brand's color palette
09:08Keeps changing randomly
09:10It's like using the wrong CMYK values
09:13For printing
09:13A total disaster
09:14That nobody trusts
09:16In 1971
09:17Coca-Cola launched a commercial
09:19That changed brand storytelling forever
09:22On an Italian hilltop
09:24A diverse group of young people united
09:26Singing songs of harmony
09:28And global unity
09:29Their voices echoing hope
09:31Across borders
09:32For the first time
09:34A global brand's core message
09:36Went beyond product promotion
09:38Embracing a powerful human idea
09:40That resonated worldwide
09:42This was a masterclass
09:44In emotional storyboarding
09:45A brand message
09:46With low opacity
09:47Is like a faint whisper
09:49In the midst
09:49Of a roaring rock concert
09:51It gets completely drowned out
09:53And lost in the noise
09:54Coca-Cola's message
09:56However
09:57Was at 100%
09:58The 1980s
10:00Saw branding break free
10:02From the rigid
10:02Formal corporate style
10:04Of the past
10:05MTV led this revolution
10:07They enthusiastically adopted
10:09A dynamic
10:10Ever-evolving logo
10:11That shifted in style
10:13And design
10:13Celebrated a broad
10:15And inclusive representation
10:16Of diverse cultures
10:18And backgrounds
10:19And embodied a bold
10:20Rebellious
10:21And playfully irreverent
10:23Attitude
10:23That challenged
10:24Conventional norms
10:25Their brand
10:26Wasn't built
10:27On a strict grid
10:28It was designed
10:29To be fluid
10:30Dynamic
10:31And unpredictable
10:32For old school brands
10:34This was like using
10:3510 different fonts
10:36On one poster
10:37Pure chaos
10:39But for MTV
10:40This chaos
10:42Was their identity
10:43Their only rule
10:44Was to break the rules
10:46In the 1990s
10:47As the internet
10:48Exploded
10:49Into mainstream culture
10:50Brands rushed
10:51To establish
10:52An online presence
10:53But many of their
10:54Early websites
10:55Turned out to be
10:56Digital disasters
10:57Poor design
10:58Slow loading times
11:00And a lack of
11:01User-friendly features
11:02Made them more frustrating
11:04Than functional
11:04This was a new frontier
11:06And the rules
11:07Of digital design
11:08Were unwritten
11:09Many brands
11:10Made a classic mistake
11:12They treated their website
11:13Like just another
11:14Digital billboard
11:15Mindlessly pasting
11:16Their print ads
11:17Onto a screen
11:18Without adapting them
11:19For the medium
11:20The result was often
11:21A low-res
11:22Pixelated mess
11:23Completely ignoring
11:24The principles
11:25Of good UX
11:26Worse
11:27Some brands
11:28Stubbornly clung
11:29To outdated visuals
11:30Completely failing
11:31To reflect
11:32Or even acknowledge
11:34The rapidly growing
11:35Demand for diversity
11:36And inclusion
11:37In their brand assets
11:38The rapid rise
11:40Of the internet
11:41And social media
11:42Has transformed communication
11:43By opening up
11:44Innovative
11:45Far-reaching channels
11:46For global engagement
11:47But
11:48It has also introduced
11:49Intricate new challenges
11:51For effective branding
11:52And identity management
11:53How does a brand
11:54Effectively maintain
11:56Its distinct identity
11:57When its logo
11:57Is significantly shrunk
11:59To a tiny favicon
12:00Measuring just a few
12:02Pixels wide
12:02How do we ensure
12:04Visual consistency
12:05Across vastly
12:06Different mediums
12:07Such as a glossy
12:07High-quality
12:09Printed brochure
12:09And a dynamic
12:11Responsive website
12:12It's a formidable challenge
12:14Requiring careful
12:15Design alignment
12:16Getting your colors
12:17Right for both print
12:18CMYK
12:19And screen RGB
12:21Can feel like
12:22Trying to please
12:22Two clients
12:23Who want opposite things
12:24In today's multi-channel world
12:26A brand's unified message
12:28Its values and voice
12:30Must be rock solid
12:31Whether it's in the typography
12:33On a bus shelter ad
12:34Or the character count
12:35Of a social media post
12:37Branding in the modern era
12:39Is exponentially more intricate
12:40And multifaceted
12:42Than it was in 1950
12:43Driven by evolving technology
12:45And consumer expectations
12:47The platforms for communication
12:49Are continuously evolving
12:50Diversifying
12:51And multiplying rapidly
12:53Yet at its core
12:54The essence of the job
12:56Remains consistent
12:57And unchanged
12:58You still need to craft
13:00A strong
13:00Clear
13:01Unique
13:02And compelling message
13:03Your brand's DNA
13:05Then
13:05You need to seize
13:06Every single opportunity
13:08To push that message out
13:09Your brand guidelines
13:10Must be robust enough
13:12To handle everything
13:13From responsive design
13:14On a smartphone
13:15To a large format print ad
13:16It's like designing
13:18A single logo
13:19That appears flawless
13:20Across vastly different scales
13:22From a minuscule favicon
13:23To a colossal billboard
13:25Is a challenging
13:26Yet
13:27Essential task
13:28You can find
13:29All the necessary files
13:31And exercises
13:32To practice
13:32With this video
13:33In the attached files
13:45You can find
13:46To a large format print ad
13:47You can find
13:49You can find
13:50That is
13:50To a large format print ad
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