What is the true meaning of a brand-English #03 | #theTRANSCENDENT #tTʇ - video Dailymotion

the TRANSCENDENT

Branding: More Than Just a Pretty Logo, It's About Connection!  Beyond the Visual: Understanding How Brands Truly Thrive in Today's World   Welcome to The Transcendent. In this insightful discussion, we'll delve into the authentic meaning of a brand and explore its practical operation in our daily lives. Many people mistakenly believe that branding is simply about a company's visual identity, like its logo or website design. However, a true brand encompasses a much deeper and more intricate tapestry of elements that define its very essence and its relationship with the world.    https://youtu.be/RYrK_JwTfss?feature=shared   Continue reading:  https://thetranscendent-official.blogspot.com/2025/09/what-is-true-meaning-of-brand-english-03.html     Full free course:  https://thetranscendent.org/courses/the-evolution-of-brand-design-from-foundations-to-fundamentals-a-look-into-its-origins-trends-and-future-insights    YouTube Kits:  https://amzn.to/47V38qI     0:00 What is the True Meaning of a Brand  0:24 What Branding is Not  0:53 Logo Isn't a Brand  1:10 A True Brand: Commitment, Public Perception, Core Concept  1:30 Commitment: FedEx Example  1:57 Public Perception: Enron Example  2:44 Core Concept: McDonald's Example  3:12 Brands and Emotional Attachments  3:50 The Designer's Role in Branding       ===     Connect with The TRANSCENDENT:   🌍 Visit our Website: https://thetranscendent.org  👍Facebook: https://www.facebook.com/Transcendentofficials  🐦 X (Twitter): https://x.com/tttranscendent  📸 Instagram: https://www.instagram.com/transcendent.officials/  ▶️ YouTube: https://www.youtube.com/@theTranscendent-official  ▶️ Rumble: https://rumble.com/c/c-6380966   =     #transcendent #thetranscendent #thetranscendentorg  #ट्रान्सेंडैंट #दीट्रान्सेंडैंट  #ট্রান্সসেন্ডেন্ট #দাট্রান্সসেন্ডেন্ট     #Blog #Blogging #Article #Insights #Learning #Education #Tips #Guide #Explore #Discover #ReadNow #NewPost   #ValuableContent #ExpertAdvice #StayInformed #ExpandYourKnowledge #LearnSomethingNew #GoBeyond #ElevateYourself #UnlockYourPotential #HigherConsciousness #PersonalGrowth #MindsetMastery #Motivation #Wisdom #GrowthMindset #PositiveVibes #SelfImprovement   #Branding #BrandHistory #Marketing #BrandDesign #BrandStrategy #DigitalMarketing #IconicBrands    #BrandMeaning #BrandingExplained #LogoVsBrand #EnronScandal  #EmotionalBranding #CustomerLoyalty #BrandStrategy #DesignAndBranding #BrandIdentity #BrandPerception #BrandCommitment #BrandLoyalty #CorporateIdentity #DesignThinking #MarketingStrategy #BusinessInnovation #CustomerExperience #BrandManagement #VisualArtistry #CreativeDesign #PublicRelations #BrandReputation #MarketInfluence #ConsumerPsychology #CompanyCulture #StrategicBranding #BrandDevelopment #DesignProcess     thetranscendent.org  Beyond Sense!

Transcript

00:00In this video, we'll learn what is the true meaning of a brand and understand how it functions

00:06in the real world of everyday practice. Hello and a warm welcome to the Transcendent.

00:24Branding is likely the most misunderstood, misused, and misspent term within the creative

00:29visual artistry domain. Branding is now the blanket phrase covering logos, identity systems,

00:35slogans, and websites. It seems like everyone active on social media is acting as an influencer

00:41and creating their own unique brand. So before we start exploring and understanding what a brand

00:48truly represents, we must first clearly define and clarify what it is not. First and most critically,

00:55a logo isn't a brand unless it's marking some livestock. A logo is simply a logo. It is not

01:02a brand. Its primary role is to visually signify the business identity, not to elaborate explain

01:08what they perform daily. A true brand is the commitment, the public perception, and the

01:13core concept. It exists as an extremely precious resource for any company. A brand also builds

01:20emotional attachments, whether positive or negative. We engage with brands through complete devotion,

01:26or we simply dismiss them. We will begin with the commitment. Let's examine a brand like FedEx.

01:33FedEx delivers quick, reliable shipping with expert conduct and trusted professionalism. Each package

01:40is handled with precision and high performance, ensuring safe, on-time delivery at a fair price.

01:46The company might offer other services, but this remains the central idea we anticipate.

01:52Every piece of marketing, from ads to outreach, strengthens this FedEx commitment.

01:57Now, let's explore its public perception. If we have had a positive and dependable history with FedEx,

02:03and we consistently support their reliable practices, they continue to hold and strengthen a

02:08strong reputation. This reputation is earned, not bought. The opposite perspective is also true

02:15and accurate. For many years, Enron was widely celebrated as a pioneering, leading American

02:22business innovator. The famous designer Paul Rand crafted its logo. Then, in 2001, it was exposed that

02:30Enron had deceived and falsified its financial status. That logo, once celebrated as a key component

02:37of a triumphant corporate identity system, ultimately transformed into a notorious symbol of deceit

02:43and betrayal. And finally, we have the core concept. McDonald's commits to offering tasty meals served

02:50fast for a small price. But its true core concept is the dependability and safety assurance of a uniform

02:56product. No matter if a customer is dining in USA or find themselves in India, they won't have to guess if

03:03some local small eatery is sanitary or unkempt. Instead, they can depend entirely on McDonald's for a

03:09predictable and uniform experience. We are all inherently tribal by nature, seeking connection

03:16and community. Brands skillfully leverage this deep sense of group belonging and identity. One person is

03:23part of the Apple tribe, while someone else is with the Samsung tribe. Some might identify to the Google

03:29tribe, whereas others identify with the Microsoft tribe. The entire goal of branding is to build these

03:35emotional ties and ensure customer loyalty. When this strategy succeeds, a brand transforms its customers into its

03:43most passionate and vocal supporters, as well as its most effective and influential marketers. A designer looking

03:51beyond logo creation understands that a brand's strength hinges on a comprehensive strategy that shapes its identity. Our role is to

03:59evaluate the brand's commitment, audience perception, and core identity. However, neither a business nor a designer

04:07fully creates a brand. Its essence is shaped by the audience's perspective, influenced by experiences and

04:14messaging. Designers can guide the narrative, align it with a brand's vision, and identify risks that could harm its

04:21integrity or perception, ensuring it resonates authentically.

What is the true meaning of a brand-English #03 | #theTRANSCENDENT #tTʇ

Category

Transcript

Be the first to comment

Recommended