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Cracker Barrel New Logo 2025 – Bold Text-Only Rebrand Sparks Reactions
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Description:
Cracker Barrel has revealed a new logo for the first time since 1977, eliminating its classic barrel-and-man image in favor of a modern text-only design. Part of the broader "All the More" campaign, the rebrand includes updated menus, refreshed decor, and a fresh visual identity—aiming to modernize while staying true to its Southern roots. The move has sparked a wave of reactions from fans and critics alike.

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#CrackerBarrel #NewLogo #BrandRefresh #RestaurantRebrand #AllTheMore #BrandControversy #LogoDesign

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Transcript
00:00If you don't like big changes but still crave a little freshness, then you'll love Cracker Barrel's new look.
00:06So, what's the scoop?
00:08Cracker Barrel has unveiled a fresh, simplified logo that trims some of the rustic details
00:13but keeps the famous rocking chair and barrel front and center.
00:16CEO Sandra Cochran says the update brings a modern vibe,
00:20but the heart of Cracker Barrel, southern hospitality, and classic comfort food remains unchanged.
00:26You'll still find your favorite home-style meals and that warm, family-friendly atmosphere every time you visit.
00:33And to kick off the new look, Cracker Barrel is teaming up with country star Jordan Davis in their latest marketing campaign.
00:40Get ready to see the new logo rolling out nationwide on signs, menus, and even merch over the next few months.
00:47So, what do you think of the new look?
00:49Drop your thoughts below and don't forget to subscribe for more tasty updates on Cracker Barrel's journey.
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