Amazon wanted to promote its content in the European region with the idea of the smile logo in contrast with the last 2.5 years before which had been hard for everyone in the world because of the COVID pandemic.
For this, they needed to find a suitable song for each region. In this specific case, Spain and Germany.
I was hired to curate a playlist for each country with songs that would be light, festive and, most of all, that resembled the summer feeling. From this playlist, the client selected the song that would be featured in the campaign.
