Too many marketers still fall for outdated attribution beliefs—and it’s costing time, budget, and clarity. In this expert talk, we uncover the truth behind the top 3 myths: ✔️ Why last-touch attribution misses the bigger picture ✔️ Why adding more tools doesn’t guarantee better insights ✔️ Why chasing “perfect” attribution is a dead end
Instead of relying on misconceptions, learn how to clean your data, align your teams, and build smarter strategies that actually drive impact.
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