In this episode of ExpertTalk, we go beyond the usual checklist of features and subscriptions to uncover what truly defines an effective MarTech audit.
Most organizations and consultants focus on evaluating platforms — comparing costs, features, and tool adaptability. While important, this often leads to rushed decisions about migrations, replacements, or agency shifts, without asking the bigger questions: ► Why do we need this change? ► What’s driving the shift — technology gaps or misaligned strategy?
This talk explores the often-overlooked dimensions of a smart audit: 🔹 Assessing team roles, process ownership, and accountability 🔹 Auditing skills and structure — not just software 🔹 Aligning Marketing and Sales for long-term operational impact
Because a truly effective MarTech audit isn’t about what tools you use — it’s about how well your people, processes, and platforms work together to drive results.
