00:00We've come down to MK Dons to speak to their CEO Neil Hart to find out how this new home
00:05shirt is going to help the community.
00:08Recent government statistics were telling us 25,000 children are living in food poverty
00:12in the city so can we do something about that?
00:13Yes we can and through hopefully selling loads of these shirts can we feed thousands of children
00:19in the city who are living in food poverty.
00:21How difficult was it to set it all up and actually create something that will impact
00:25schools?
00:26It was easy.
00:27The Zenco guys made it very straight forward.
00:29So it's just yes let's do it and every few weeks we'll track how many we've sold and
00:32we'll make sure that money filters down through the non-for-profit into the schools to feed
00:36those children.
00:37Having MK Dons as our first football client in this programme, it means everything because
00:42it's a city I live in and this is about connecting football to something good happening in the
00:48city and using the fans to help distribute value to a cause.
00:52So this will directly impact children from Milton Keynes?
00:54Directly.
00:55So it's not some abstract thing happening on the side of the world.
00:58We're hoping we can squeeze three to four meals out of each shirt and we're genuinely
01:03going to, through the home shirts, going to target to feed 10,000 children this year and
01:08hopefully that number will increase next year.
01:10And it's real.
01:11It's real.
01:12It's not tokenistic.
01:13It's not a marketing ploy.
01:15It's real.
01:16You buy one of those shirts and you will feed a child in poverty in this city.
01:20Are you expecting to see a lot more white shirts at the stadium this year?
01:23I hope so.
01:24Well, not just at the stadium.
01:25Everywhere.
01:26In the city.
01:27Everywhere.
01:28Everywhere.
01:29A lot of exciting things are happening here.
01:30Yeah, a lot of exciting things.
01:31I think we keep saying a new era, a new dawn and it's about trying to take everyone, including
01:35everybody in the city on the journey with us because we want to be successful, we want
01:39to be ambitious, we want to put a team out there that everyone can be proud of and get
01:42behind and we'll see where we land at the end of the season.
01:45I think we're very excited about what we can achieve here.
Comments