This Sardarshahr-based, Third-gen Entrepreneur is Bringing Back Shine to a Decade-old Family Furniture Business Saraf Furniture. When we talk about furniture brands in India, names like Godrej Interio, Nilkamal, Featherlite, and Durian usually come up. These are big players in the market. But did you know that India’s furniture industry is still largely unorganised — nearly 90% of it? That means most people still buy from local shops or small sellers. Over the last few years, new companies like Pepperfry, Urban Ladder, and FabFurnish have tried to change this by selling furniture online and making it easier for buyers.
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