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  • 1 year ago
Cricket Australia CEO Todd Greenberg and Scott Boland speak 100 days out from the Ashes start. Video via AAP.

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00:00If there's only one message that you all convey today is for people who love their cricket don't
00:05be disappointed and hang around and wait to buy tickets when you see cricket jump in and buy them
00:09now otherwise you might miss out. Perth had an enormous record-breaking start last year in Perth
00:14and if you look at it where we are today against last year we're about a multiple of seven
00:18in relation to ticket sales so it gives you some idea of the scale of this Ashes. The Ashes is
00:25an enormous brand in itself. I think the brand of cricket that England and India just played
00:30has been wonderful to watch and they're going to bring a real contest to this country and
00:34we're looking forward to welcoming our English friends with open arms but we also want to take them on.
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