Taylor Swift will appear on the Kelce brothers’ “New Heights” podcast this week to promote her upcoming 12th album, “The Life of a Showgirl,” according to The Wall Street Journal. The episode marks the couple’s first public business collaboration since they began dating in 2023. The teaser of Swift’s segment features the singer unveiling a vinyl copy of the album and has already racked up more than 8 million views on X. The move reflects shifting promotional strategies as artists embrace podcasts over traditional media, with producers saying celebrity podcasts are now more effective than late-night TV. The show’s weekly reach quadrupled after Swift and Kelce went public, driving a Wondery deal worth over $100 million. Swift’s album announcement comes 15 months after her last release, as fans speculate she’ll reveal the release date on-air.
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