Taylor Swift’s Album Teaser On Kelce Bros 'New Heights' Podcast Hits 8M Views

Taylor Swift will appear on the Kelce brothers’ “New Heights” podcast this week to promote her upcoming 12th album, “The Life of a Showgirl,” according to The Wall Street Journal. The episode marks the couple’s first public business collaboration since they began dating in 2023. The teaser of Swift’s segment features the singer unveiling a vinyl copy of the album and has already racked up more than 8 million views on X. The move reflects shifting promotional strategies as artists embrace podcasts over traditional media, with producers saying celebrity podcasts are now more effective than late-night TV. The show’s weekly reach quadrupled after Swift and Kelce went public, driving a Wondery deal worth over $100 million. Swift’s album announcement comes 15 months after her last release, as fans speculate she’ll reveal the release date on-air.