00:00One of the great findings is we are drinking more tea than ever.
00:04So 98% of those polled told us that they are drinking a cup of tea absolutely every day.
00:11So that is great news for the tea industry.
00:14And the most popular times to have your cup of tea are at breakfast, mid-morning and in the afternoon.
00:21But interestingly, 33% of those polled told us they have to have a cup of tea as soon as they get up in the morning.
00:28And almost 70% said they can't tackle the day unless they've had their daily cuppa.
00:34Tea is more than just a drink in Britain.
00:36It's a part of daily life and culture.
00:38But how we enjoy it is constantly evolving, from brewing methods to the flavours and snacks we choose alongside it.
00:45Milk is always the controversial one and whether we put it in first or last.
00:49But actually a quarter of us now say they drink tea, black tea, without any milk at all.
00:55But those that do put milk in, only 8% of us put it in first and the rest put it in last or after the sugar.
01:03You know, everybody has their own way of making tea.
01:06And actually part of this, in one of our surveys, we ask people, you know, who makes the best cup of tea?
01:13We all think we, every single one of us makes the best cup of tea because we make it how we like it.
01:17Understanding the nation's tea habits helps reveal a lot about changing tastes and traditions.
01:23Whether it's the type of tea preferred or how people take it, there are always new insights to discover.
01:29One of the most interesting findings was actually about 25% of people are putting milk in their green tea, which really surprised us.
01:38And connoisseurs would say, oh, that really spoils the taste of a green tea.
01:41But I say, if you like milk in your green tea, then you should have it.
01:46But people are also putting milk in their herbal fruit infusions.
01:50Tea time often sparks debates like the perfect biscuit to dunk or whether milk or cream should go on a scone first.
01:57These customs show how much people care about their tea rituals.
02:01Interesting, the survey told us that quite a few people are brewing for less than a minute.
02:04So I would say, take your time, brew it for a little bit longer, have a break from your screen, you know, have a rest, have a stretch, but really get all the best flavour out of that cup of tea.
02:16Sit back, relax and enjoy.
02:18It's clear that tea is more than just a beverage.
02:21It's a cultural touchstone that continues to weave through the fabric of British life, bringing people together day after day.
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