Ce documentaire subversif révèle les astuces qu'utilisent les marques pour pousser leurs clients à consommer toujours plus, ainsi que leur impact sur nos vies et sur la planète.
00:03The problem is that every year we're consuming more, producing more, and there's a flip side to that.
00:12That no one wants you to see.
00:15I was president of the Adidas brand.
00:18I started at Apple.
00:19I worked at Amazon for 15 years.
00:21It's a highly refined science to get you to buy stuff.
00:25They know you.
00:26Like, we know you.
00:28We were constantly developing new ways to get you to buy.
00:35Influencing your behavior in subtle ways that you'd never even realize.
00:39And every trick in the book is being used to hide what's really going on.
00:44Look at this box.
00:45They're doing what marketers always do, which is showing you the shiny little thing over here.
00:50Like Gucci.
00:50Because they don't want you to look at what they're doing over here.
00:53This is what they do with unwanted merchandise.
00:55Amazon was dumping into landfills toys.
00:59The voices of, we're going to protect the business, went out over the, you know, the little voice in your head saying, should we really be doing this?
01:07These things are hazardous waste.
01:10We're drinking them, breathing them.
01:12And they're poison.
01:13It just becomes this cycle of pain that may be providing you and your family with a lovely lifestyle.
01:22But you have to still reconcile that with things that are important to you as a human being.
01:28Everybody wants to believe that the company that they're working for is not evil.
01:33We can decide that this is not the way that we want to live and move it in a different direction.
01:37Every industry needs to stop putting it on the consumer.
01:40Stop making it our responsibility.
01:42It's yours.
01:43Life is about experiences and the people that we're with.
01:45And the stuff that we have supports it.
01:47But it's not the end.
01:48Whoever dies with the most stuff does not win.
02:07But it's hard.
02:18And we're not comfortable.
02:19We're not being comfortable on our swim.
02:19And we're not feeling awful.
02:29So if there's no depression in life, we'll take those solo paths to be��� together.
02:33So if you want to live and let you go ahead with me.
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