Lo storico stabilimento di Moto Guzzi a Mandello del Lario sta vivendo una trasformazione profonda. Insieme alla fabbrica si rinnovano il museo e nascono spazi aperti al pubblico. I lavori saranno completati a metà del prossimo anno e la grande inaugurazione è prevista per settembre 2026. In questo breve documentario la visione architettonica di Greg Lynn (autore del progetto e Ceo di Piaggio Fast Forward), che fonde il design industriale con un'estetica futuristica, guida lo spettatore all'interno dei grandi spazi che accoglieranno gli appassionati del marchio dell'aquila.
00:01Questo è una totala riorganizzazione di l'fattore.
00:05È in un'impegno in un'impegno di un'impegno con un'impegno di un'impegno di un'impegno.
00:11Il nostro experience di l'impegno è molto unico.
00:16Il reddore è la stessa, ma quando si arriva al l'fattore, wow, questo è stato di arto.
00:21I'm Greg Lin, I'm the designer of this Modoguzzi campus, and I'm also the CEO of Piaggio Fast Forward.
00:38Architecture, design, industrial products, they all come from some place, and they come from people, but they really come from a place.
00:51In this place, you're not just going to see 100 years of buildings, you're going to see the most state-of-the-art factory you've ever had a view into.
01:04When people come visit the factory, they're going to see it's been radically transformed.
01:08We've tried to keep the spirit of the place, but it's a totally new kind of experience here.
01:14Well, so we've built a piazza, with all kinds of functions around the piazza.
01:22There are very few places where a visitor can come so close to the manufacture of a motorcycle, in so many different ways.
01:31And that's the essence of this place.
01:33The new construction, we're leaning into the metallic industrial vocabulary of the Guzzi's, and a lot of the forms and finishes are the same forms and finishes you'll find on a bike.
01:52So we've been building here for two years.
01:55It's amazing this much has happened this fast, and executed in such a good way.
01:59Right now, we're here in the new museum.
02:05These cone shapes with the oculi are really meant to be a reference to historical architecture, and to make a kind of large collective space for people that come here to see the historical bikes.
02:20When you're on the plaza looking at the museum, you really see things that look like the rocks of the mountains beyond.
02:29Over here is the motoplex, which is the showroom and store.
02:35And then over here on the left is the customer center and the bar.
02:41So these fins are for shade outside the bar.
02:46In between each one is a different function, from sales offices to an owner's lounge to a vault.
02:52Right now, we're at the mezzanine level, one level up from the plaza.
02:59There's view you can get down into the warehouse, and also places to sit and have an amazing view of the mountains beyond.
03:06We're in the observation room, overlooking the engine factory.
03:15This is a space for people to get a real inside view of how the bikes are built.
03:19It's also a place for tours, where you can learn about the motorcycles and the technology.
03:24These assembly lines are brand new, and they're state-of-the-art in terms of how the engines move, the ergonomics for the workers.
03:39The conveyor belt also has totally transformed operations here.
03:43So you're not loading and trucking things around from building to building.
03:47They seamlessly move around with automation.
03:50Right now, we're standing between the museum and the final assembly space.
03:58And beyond, you'll see a pedestrian bridge for people that want to go on a tour and get a view into the final assembly space.
04:09Not only is the engine plant and all of the equipment in it brand new, but also the final assembly plant is completely new state-of-the-art technology.
04:20This isn't a place that you could give an easy name to.
04:25It's a factory, a living factory.
04:28It's a museum.
04:29It's a showroom.
04:33Believe it or not, we'll be ready for Gootsy Days in September of 2026, when we'll have the grand opening.
04:40I just say it's very unique.
04:45It's a unique vision of the leadership of the company.
04:48It's a unique place, and it's a unique brand.
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