In a rare print-era expansion, News Corp’s New York Post Media Group announced that it will launch The California Post, a Los Angeles–based daily tabloid.
00:00In a rare print-era expansion, News Corp's New York Post media group announced it's set to launch the California Post, a Los Angeles-based daily tabloid and online news outlet set to debut early next year.
00:14The new publication will deliver the Post's signature brash, irreverent, and conservative-friendly coverage across politics, entertainment, sports, and local issues via both a fully-staffed print edition and digital platforms.
00:30Positioned as an anecdote to what executives described as jaundiced, jaded journalism in California, the launch seeks to capitalize on the newsroom contractions at outlets like the LA Times and a large existing West Coast readership.
00:44Led by veteran News Corp editor Nick Paps under supervision from New York Post editor Keith Poole, the new venture underscores Rupert Murdoch's strategy to strengthen national brand reach in major markets.
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