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Director's Reflections | The newspaper's secret weapon in the face of digital chaos
Listín Diario
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hace 4 meses
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Noticias
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00:00
Listín Diario presents Sunday Reflections.
00:30
It's like running on a track with old shoes.
00:32
We've already seen how some major newspapers have said goodbye to paper, moving full speed
00:37
ahead to digital.
00:38
Others, however, have managed to maintain their print editions by renting the machines
00:43
without buying new ones.
00:45
And the presses?
00:46
Well, they're also trying to reinvent themselves.
00:48
Now they're looking to become more automated and serve more purposes, such as printing magazines
00:53
or smaller local newspapers.
00:55
They're even getting into printing posters or advertising materials, which gives the media
01:00
a financial breathing room beyond their previous business model.
01:03
The printing industry is undergoing a period of change, trying to adapt to this very different
01:08
digital and economic world.
01:10
Yes, it has a lot of problems, but it also sees room for growth and diversification within
01:15
the news market.
01:17
Another major challenge is the price of paper, which has skyrocketed and weighs heavily on
01:21
the media, especially now that fewer and fewer copies are being sold on the street.
01:27
What then is the secret weapon or the best way to survive?
01:31
The media are betting heavily on a hybrid model, a powerful digital newspaper combined with a
01:36
robust print product.
01:38
The idea is clear.
01:40
What is lost in the print world, they are trying to recover or balance in the digital world.
01:45
And here's the big trick.
01:46
As I've said before, maintaining their credibility and reliability at all costs, based on quality
01:52
content, in-depth analysis and soulful stories.
01:56
This is what allows them to avoid the wave of fake news and unverified content that floods
02:01
the internet.
02:02
This flood of junk information, curiously, plays into the hands of print media.
02:08
People continue to see them as serious and trustworthy sources.
02:11
The antithesis of a digital ecosystem that may be lightning fast with the latest news, but
02:16
not always quick to tell you the truth as it is, without filters or doubts.
02:21
For Listine Diario, voiceover and translation by Danny Leon.
02:25
Listine Diario presented Sunday Reflections.
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