Director's Reflections | The newspaper's secret weapon in the face of digital chaos - Vídeo Dailymotion

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00:00Listín Diario presents Sunday Reflections.

00:30It's like running on a track with old shoes.

00:32We've already seen how some major newspapers have said goodbye to paper, moving full speed

00:37ahead to digital.

00:38Others, however, have managed to maintain their print editions by renting the machines

00:43without buying new ones.

00:45And the presses?

00:46Well, they're also trying to reinvent themselves.

00:48Now they're looking to become more automated and serve more purposes, such as printing magazines

00:53or smaller local newspapers.

00:55They're even getting into printing posters or advertising materials, which gives the media

01:00a financial breathing room beyond their previous business model.

01:03The printing industry is undergoing a period of change, trying to adapt to this very different

01:08digital and economic world.

01:10Yes, it has a lot of problems, but it also sees room for growth and diversification within

01:15the news market.

01:17Another major challenge is the price of paper, which has skyrocketed and weighs heavily on

01:21the media, especially now that fewer and fewer copies are being sold on the street.

01:27What then is the secret weapon or the best way to survive?

01:31The media are betting heavily on a hybrid model, a powerful digital newspaper combined with a

01:36robust print product.

01:38The idea is clear.

01:40What is lost in the print world, they are trying to recover or balance in the digital world.

01:45And here's the big trick.

01:46As I've said before, maintaining their credibility and reliability at all costs, based on quality

01:52content, in-depth analysis and soulful stories.

01:56This is what allows them to avoid the wave of fake news and unverified content that floods

02:01the internet.

02:02This flood of junk information, curiously, plays into the hands of print media.

02:08People continue to see them as serious and trustworthy sources.

02:11The antithesis of a digital ecosystem that may be lightning fast with the latest news, but

02:16not always quick to tell you the truth as it is, without filters or doubts.

02:21For Listine Diario, voiceover and translation by Danny Leon.

02:25Listine Diario presented Sunday Reflections.