New Retail Concept Brings Best Buy and Ikea Together

Cheddar News

Best Buy & IKEA have launched a “shop‑in‑shop” concept: starting this fall, 10 Best Buy stores in Florida & Texas will host 1,000 sq ft IKEA mini-showroom's.

Transcript

00:00Best Buy and Ikea U.S. have launched a pilot shop-in-shop concept.

00:04Beginning this fall, 10 select Best Buy stores in Florida and Texas will host roughly 1,000-square-foot Ikea mini showrooms.

00:13It's set to enable customers to design kitchen, storage, and laundry spaces,

00:17all with Ikea layout tools while browsing Best Buy applications.

00:22This marks the first time Ikea products and services are being sold through another U.S. retailer,

00:26breaking from its traditional standalone store model.

00:30Shoppers will benefit from advice from both Ikea and Best Buy staff,

00:34combining design planning and technology guidance,

00:37and two pilot locations in Florida and Texas are set to serve as free Ikea pickup points.

00:43The collaboration reflects broader retail strategy shifts as both brands pursue integrated,

00:48customer-centric experiences to adapt to changing consumer expectations and boost omnichannel growth.

00:56for Wednesday and still norms in Florida.

00:56The suggestion we're 2-1-2-1 Thank you for saying it.

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01:08So 1 a 2-1 minutes,

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01:12and Ikea Omnis.

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