00:00In Yorkshire, where political loyalties have shifted in recent years, trust in national
00:08leadership continues to erode. Keir Starmer holds a favourability rating of just 26% in the north
00:14of England, a number that's fallen significantly since the general election. Kemi Badenoch polls
00:19even lower at 15%. Meanwhile, Nigel Farage sees his highest ratings here, with 32% of voters
00:26holding a positive view of the Reform UK leader. Still, none of the major party leaders are
00:31viewed favourably by the majority. Across the north, more than 60% of voters have an unfavourable
00:37opinion of Labour, while the Conservatives are even less popular. In places like Leeds,
00:42this points to a political vacuum. Voters want answers, but don't feel any one party is offering
00:47them. With local and national concerns mounting, the pressure is now on all political leaders
00:53to connect with northern communities before they're written off completely.
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