00:00Novo Nordisk just lost $100 billion and the entire weight loss industry is shaking.
00:05The company behind the blockbuster obesity drug called WeGoV had its worst day in history
00:11down 25% in a single day, and now 65% from its peak.
00:16Why?
00:17Because their miracle drug isn't selling like it used to.
00:19Turns out over 1 million patients in the US are taking off-brand knockoffs of WeGoV,
00:24cutting into profits big time.
00:26Novo even sued telehealth firms like hims and hers for pushing these unregulated versions.
00:31And now they've slashed their 2025 forecast for sales and profits again.
00:37Is this the beginning of the end for the weight loss drug boom or just a blip in a multi-billion
00:42dollar trend?
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