00:00It's magnificent!
00:10And this is art!
00:13Major League Soccer MLS has announced a Player Spotlight Messi initiative
00:18where a dedicated camera will follow Lionel Messi throughout select matches
00:23starting with Inter-Miami's League's Cup game against Nakaxa on August 2, 2025.
00:30This broadcast, streamed live on TikTok, will feature a mobile-friendly vertical format with custom graphics,
00:37not a chest-mounted camera providing Messi's point of view.
00:41The setup is similar to a previous stream in October 2024, which drew 6.4 million viewers,
00:49setting a record for the largest live U.S. sports audience on TikTok.
00:54Three additional matches with this format are planned for 2025, with dates to be announced.
01:01Messi!
01:05What an offense! And the other one!
