Director's Reflections | The Quality of Our Small Elite - Vídeo Dailymotion

Director's Reflections | The Quality of Our Small Elite

Transcript

00:00Listín Diario presents Sunday Reflections.

00:04Editor's Reflections for Sunday, July 27, 2025 corrected.

00:09The quality of our small elite.

00:11With the drop in circulation and the shrinking of page counts,

00:14paper newspapers are now a product only for elites.

00:17But beware, their real audience isn't measured only by print subscribers,

00:22because the online version also reaches many more people without us even realizing it.

00:26What's valuable about paper is what's inside.

00:28Serious information, important official announcements,

00:32and in-depth articles written by experts in politics, society, or science.

00:36These readers have one thing in common.

00:38They seek useful, reliable, and uninterrupted information.

00:42No calls, messages, or cell phone alerts breaking their concentration.

00:46The newspaper can withstand the frenetic pace and noise of the Internet,

00:50and lasts as long as the reader wants to read it.

00:53There are clear differences.

00:54Young people get their information almost exclusively from the Internet.

00:58Older readers, although they also use digital media, remain loyal to paper.

01:04They like a different perspective, in-depth investigations,

01:07articles with context, and chronicles that tell stories well.

01:11That's why it's key to understand these differences.

01:13This way, print newspapers can strive to provide engaging information going beyond the superficial.

01:20This serves to retain traditional readers, those who value depth,

01:25and now also look to digital media, not to attract new ones.

01:29They, accustomed to the speed and superficiality of social media,

01:33are and will be the majority.

01:35Therein lies the dilemma.

01:38Either you play the colorful clown to attract the jumping monkeys,

01:42without completely losing your essence,

01:44or you will become extinct with your regular readers,

01:47who will become fewer over time.

01:49For Listine Diario, voiceover and translation by Danny Leon.

01:53Listine Diario presented Sunday Reflections.