00:00Three Democratic U.S. Senators, Ruben Gallego, Mark Warner, and Richard Blumenthal are all demanding answers from Delta Airlines over the airline's plans to use AI for individualized ticket prices on 20% of domestic flights by the end of this year.
00:16The Senators warn that AI-driven pricing could exploit travelers' personal pain points, raising data privacy issues and potentially inflating fares amid growing economic pressures.
00:27The major airline insists the AI system only enhances traditional dynamic pricing based on demand, not personal data, and that all customers see the same fares across their channels.
00:39However, lawmakers remain skeptical, citing past airline behavior and the opaque nature of AI algorithms in setting prices.
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