🔹 Summary Learn why emotional branding—not logos or slogans—is your startup's strongest growth engine. Jakob Trpin reveals how to build trust and win investors with human-to-human marketing.
🔹 What You'll Learn Discover emotional branding strategies that build loyal customer bases. Learn why startups fail at branding and how to avoid common mistakes. Understand human-to-human (H2H) marketing and its DACH startup relevance. Avoid the trap of internal misalignment sabotaging external branding. Master storytelling techniques that win over investors pre-pitch. See how emotional trust drives retention in scale-ups. Explore why branding is crucial for startups in Germany, Austria, and Switzerland.
🔹 Guest Authority Frame Jakob Trpin, Founder & Branding Specialist at Yesyesandtwo, shares 18+ years of expertise in emotional branding. His work spans global brands like Red Bull, Audi, and Marvel. Learn his human-to-human branding secrets that turn startups into movements.
🔹 Timestamped Chapters 00:00 - Why Emotional Branding Beats Loud Marketing 02:15 - The Invisible Language of Brands Explained 06:40 - Common Startup Branding Mistakes 10:20 - Human-to-Human (H2H): Beyond B2B/B2C 14:45 - Internal Branding: Building Culture That Resonates 18:30 - Investors Feel Your Brand Before Metrics 23:00 – Scaling Authentically: Avoid Brand Dilution 27:00 – Closing Insights + Emotional Branding Playbook
✉️ Work with us: partnerships@startuprad.io 🎧 Subscribe: https://linktr.ee/startupradio 📰 Blog write-up: https://www.startuprad.io/post/emotional-branding-for-startups-how-to-win-hearts-not-just-markets 💬 Feedback: https://forms.gle/Qp53eVuc9P1RMqWj8 💼 Follow Jörn: LinkedIn
This episode explores emotional branding as a startup growth strategy. Jakob Trpin explains how founders can build trust, connect human-to-human, and maintain authenticity while scaling in the DACH startup scene.
🔹 FAQs
Q: What is emotional branding for startups? A: It's a strategy that creates emotional connections with customers to build trust and loyalty beyond metrics.
Q: Why do startups fail at branding? A: They focus on logos and slogans, neglecting storytelling and emotional alignment.
Q: What is H2H marketing? A: Human-to-human marketing focuses on personal connections across B2B/B2C silos.
🇩🇪 This episode shows why emotional branding is crucial for startups. Jakob Trpin explains how founders build trust and scale authentically.
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