00:00so have you ever wondered why you can't just eat one chip it's all about the bliss point formula
00:04engineered to keep you coming back for more step one the perfect crunch designed to trigger
00:09pleasure in your brain step two the ideal saltiness hitting that sweet spot of flavor
00:13final step the irresistible combination of fat and flavor that makes it hard to stop
00:17it's science not just snacking these chips are made to addict you so next time you reach for
00:22that bag remember it's not just you it's the formula choose wisely snack smart or get hooked
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