Alibaba Hits 80M Daily Deliveries After Promo Blitz, Intensifying Its Battle With E-commerce Rivals

Alibaba matched its all-time high of 80 million on-demand deliveries on Saturday as it intensified its competition with Meituan and JD.com in China’s instant commerce race, according to SCMP. The milestone followed a nationwide promotion blitz that included massive giveaways, which flooded delivery platforms and overwhelmed physical stores. Alibaba’s Taobao Instant Commerce reported a 15% weekly jump in daily active users, bringing the total to about 230 million. Alibaba is investing $7 billion in subsidies over the next year to support consumers and merchants in its on-demand delivery push. In June, it merged Ele.me and Fliggy into its core e-commerce unit to improve efficiency and compete with Meituan and JD.com. Jefferies noted Alibaba’s strategy aims to unify food delivery, instant commerce, and retail to gain a competitive edge.