Canva CMO Zach Kitschke shares how the brand keeps community at its core

Zach Kitschke, Canva's CMO, discusses the Canva Create event and the brand's plan to show up in a local way across the world.

Transcript

00:00Community is at the core of Canva. I think we've found that it's a universal need.

00:12It's been an amazing ride for Canva. We have just hit over 240 million people using the platform

00:18in all corners of the globe, creating everything from presentations to social content to video.

00:23I think we sort of think about it that our first decade is really about empowering

00:27every individual with the tools to express themselves. At its core, community has always

00:31been part of our DNA. In fact, even in the early days, one of our most successful early marketing

00:38channels was actually getting in there and teaching design. And so a lot of what we found

00:43has been most impactful for Canva is actually bringing that to life. A big moment for us in

00:47April of this year was our Canva Create event. We had several thousand people come to SoFi Stadium

00:54in LA and we broadcast a launch keynote to millions of people all around the world.

01:00And seeing people take that and get so excited about our launches, teaching, connecting with one

01:06another was really a sort of representation of, I think, what the brand means for so many people.

01:12There's incredible teachers using Canva in the classroom to connect with students,

01:17there's people launching their own small businesses, there's marketers and sales teams.

01:22We have the goal to really empower everyone around the world to express themselves with visual

01:27communication. We've set a goal of reaching a billion internet users in the next few years,

01:33which means actually hitting one in five internet users. And it's exciting. We're definitely

01:39further along in some places. We're just about to hit that in the Philippines, getting very, very close

01:44in parts of Latin America, but a long way to go in all corners of the globe. And so for us,

01:50we're really, really focusing on how do we introduce Canva and really bring it to life

01:55in a truly local way all around the world.