Elon Musk’s platform X will debut a live reality TV series, “Going Public,” on June 24, according to Barron's. The show allows viewers to invest in featured startups in real time. Co-creator Darren Marble described the show as a cross between “Shark Tank” and “The Apprentice" and is part of X’s push into original content. Content chief Brett Weitz has framed the initiative as a way to empower retail investors. The move may increase scrutiny on the platform, which has previously faced criticism for spreading misinformation. The finale was delayed from its original June 13 air date after leaks surfaced online. “Going Public” joins a new lineup of programming on X, including a business show hosted by Anthony Pompliano and a talk show with Khloé Kardashian.
