The banker turned innovator who helps singers, clowns, DJs, and Bollywood dancers find jobs in Dubai

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Transcript

00:00Hi everyone, just a quick brief. I am sitting here today with Majusha from Gov News and the

00:10team and I'm glad I have this opportunity for a couple of minutes to just explain about an

00:16application called MADE which we initiated and launched about six weeks ago. Firstly MADE stands

00:22for Music Arts Dance Entertainment which basically is a platform through an app that integrates and

00:30connects talents to talent seekers in the easiest way in which it takes a couple of minutes. All the

00:36talent has to do is go into the app which is a free app, fill in the profile, put the price, put the

00:42video, try to put an amazing video there so that people love and see it again and again and again

00:47and we have talent seekers which are individuals and businesses also filling in their profile

00:52talent. Whatever you're looking for in that genre of music, arts, dance, entertainment you'll be able

00:56to connect with them in two minutes. So as soon as you like someone you fill in, you search and you

01:03have maybe about six or seven fields, ratings, reviews, likes, how much do you want to pay, claps and so

01:11forth and it will identify exactly what you're looking for. You click on, you fill in the details and you

01:17connect directly to the talent and both parties can speak to each other, agree, meet and you

01:23can hire a talent in minutes. So I urge you to just download the app, go through the app and I hope

01:31it will benefit you because the whole idea of the app is to use technology and digital in the digital era

01:39today to expedite you being discovered, you being seen, increasing livelihoods for talents, exposing

01:47talent seekers to different talents that we don't usually see. Let me know what you think once you

01:53download the app. What's the most unique profession that a talent seeker that you have?

02:00Unique, I would say, I'll start with the most popular is DJs. Unique, I would say probably someone

02:08who writes poetry and someone who is a graphic designer who writes in Arabic in different languages

02:18and we're blessed that we just launched a few weeks ago and if you look at the app we actually

02:26now have over a thousand talents that have come in and a few hundred businesses, individuals and

02:32businesses that have subscribed and that have filled in the details and connected.

02:38Excellent. And who decides the remuneration, may I ask? Is there like a bar that you all set or is it

02:43the talent seeker or the corporate who tells you? No, the one who sets the remuneration, Madusha,

02:48is the talent and most of them look at what the market dictates and at the end of the day,

02:54once they connect with talent seekers and they put the remuneration, since they connect directly,

02:59they'll be able to negotiate the price. Once they connect, even if there's a posting of a certain

03:04price, I leave it between the two parties. I do not get involved in any of this. Our job is to be a

03:11supplier of talent to the people that need it in minutes. It could be a sick DJ, they need it replaced,

03:19or a birthday party that you need a specific comedian and a magician. So you're eliminating

03:25agents in a way or no? No, no. The more the merrier. At the end of the day, it is a supplier of talent.

03:32So absolutely, agents is one of our key clients that we will come to, that we will work together

03:37to be able and I hope to be able to supply them with the talent that they need for their events.

03:42All of us have to put our hands together and work because entertainment is one of the fastest and

03:49largest growing sectors in the UAE, Saudi, Egypt, I would say in the Middle East today. So yes,

03:55the collaboration is extremely important, be it agents, be it government agencies, be it creative

04:04departments in different schools for students to expose the talents that they have. And once they

04:10graduate, if they want to work as freelancers, they'll be seen through a platform which facilitates

04:14this. Excellent. Thank you so much and all the best. You're welcome. You're welcome for this. I appreciate it.