A glimpse into the future of CUPRA interiors

Making your way into the CUPRA Sensorial Capsule is like walking into the brand’s future universe of interior design, where technology, materiality and soul come together in a surprisingly unique way. “Our goal was to reinterpret progressive sportiness, to capture the raw, authentic emotions that define the connection between drivers and cars” says Francesca Sangalli, Creative Head at CUPRA Design House. The CUPRA Sensorial Capsule was unveiled at the 2025 Milan Design Week and it’s a design exercise envisioning what the interior of future CUPRA vehicles will look like. It’s a glimpse into the future that emphasises the senses to create unique experiences.

A holistic experience. The CUPRA Sensorial Capsule aims to further the CUPRA design language from a holistic point of view. This exploration “focuses on the binomial engagement between the driver and their CUPRA, presenting the car not as a machine but as a living entity” Francesca explains. Inside the capsule, the environment intuitively responds to gestures, preferences and emotions, forging a seamless, organic connection between the person and the car.