Dr Pepper has outpaced Pepsi, and Keurig Dr Pepper CEO Tim Cofer told Fortune about the strategy behind their success.
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00:00In 1885, one year before the birth of Coca-Cola, a pharmacist in Waco, Texas famously mixed 23
00:08soda fountain syrups in an experiment to recreate the drugstore's aroma. The blend became Dr. Pepper.
00:16Fast forward 140 years, the soda is one of the most popular in North America,
00:21and in 2018, Keurig Green Mountain and Dr. Pepper Snapple Group merged in a nearly $19
00:28billion deal to form Keurig Dr. Pepper. We put the consumer at the center of everything we do here
00:34at Keurig Dr. Pepper. What up, y'all? I got my hands on the new Dr. Pepper Blackberry. All right, let's try this.
00:39Having that relationship with the consumer, understanding what's important in their lives,
00:45understanding the cultural moments that really define that younger generation,
00:49and then tapping into it in a very authentic, one-of-a-kind way.