Bandicamed from Paramount Plus 3.17.2025
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00:00For decades, Lucky Charms has been transporting kids to magical worlds full of special powers.
00:06After years of dedicated magical research, the team made an important discovery, a new charm.
00:12A moment this important needed to be shared to do it right.
00:16They were going to need to spin a fantastic tale.
00:19How'd this new charm come to be? What's its special power?
00:22The folks at Lucky Charms knew that creating a magical story about the origins of their new charm
00:26would require the services of the greatest creative power known to man.
00:32Their fans.
00:34So how does a child craft such a story?
00:37You take them on a journey that taps into their imagination.
00:40You give them a place where they can have fun and create.
00:44MKTG and Lucky Charms created a space that was immersive and playful,
00:48where a child's imagination could run free and feels like a storybook come to life.
00:53Welcome to Lucky Charms Unicorn Land.
00:57Here, kids visiting the Brookfield Zoo were invited to help shape the tale of the newest Lucky Charm
01:02and what powers it possessed.
01:04Along their journey, they faced fun tasks, followed clues, and used their imagination
01:09to paint a picture of what this magical creature might look like.
01:13Even the sound this majestic animal makes was left to the kids to create.
01:17As they explored each room, the children's imaginations continued to fill in the blanks.
01:22Like every rainbow has a pot of gold, our journey ended with the reward of seeding their story
01:28come to life with the help of Lucky and friends.
01:33And the most imaginative of storytellers were given the chance to perform their tale in their own voice
01:38so that the folks at General Mills could get the full, mythical story
01:42straight from the most creative minds the world has to offer.
01:45Let's get started.