Canaccord Genuity analyst Susan Anderson reaffirmed a Buy rating on e.l.f. Beauty with a $105 target, according to Benzinga. Anderson cited confidence in the company’s strategy to manage tariff pressures. On May 23, e.l.f. announced plans via social media to raise prices by $1 starting August 1, attributing the hike to tariff conditions. Anderson views the move as a positive signal that the company can absorb external pressures while maintaining its value positioning, with most products still priced below $10. e.l.f. will discuss fourth-quarter fiscal 2025 earnings in a May 28 webcast, where Anderson expects insight into China exposure.
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00:00It's Benzinga bringing Wall Street to Main Street.
00:02Canaccord Genie analyst Susan Anderson re-referred a buy rating on Elf Beauty with a $105 target,
00:07according to Benzinga. Anderson cited confidence in the company's strategy to manage tariff
00:11pressures. On May 23rd, Elf announced plans via social media to raise prices by $1 starting
00:17August 1st, distributing the hike to tariff conditions. Anderson views the move as a
00:21positive signal that the company can absorb external pressures while maintaining its value
00:25positioning. With most products still priced below $10, Elf will discuss fourth quarter
00:30fiscal 2025 earnings in a May 28th webcast, where Anderson expects insight into China exposure.
00:35For all things money, visit Benzinga.com slash GSTV.