Gamechangers: Ombori’s Andreas Hassellöf

IncArabiaEn

We go behind the scenes with the founder and CEO of Ombori, Andreas Hassellöf, one of Inc. Arabia’s Gamechangers for 2025—a list that recognizes leaders driving the artificial intelligence revolution in the MENA region.

Transcript

00:00My name is Andreas Hasselö. I'm the founder of Ombori, which is a group of technology companies

00:13that all have AI at their forefront. So on one side we cover IT and info security and compliance,

00:20but the area that I spend most of my time in is a company called FiGrid that is building the

00:25infrastructure layer for putting AI into the real world. If we just look at what is happening in the

00:31world right now we're witnessing a massive revolution where there is endless possibilities,

00:37but when we see what is happening in the online world and our digital lives on the phone it's

00:42evolving at such an incredibly rapid pace, but we are not yet seeing that same rapid development

00:48in the physical world that we interact with that we spend our lives in and with FiGrid we are trying

00:55to create the tools and the infrastructure layer to get that same kind of speed to be able to deploy

01:01AI that actually improves people's day-to-day lives in the real world. Our focus is always on executing

01:09and delivering value both for our customers when it comes to create solutions that you know

01:13dramatically reduces cost or increases revenue or just creates a so much more delightful experience

01:20for for their customers. So for us we will just keep executing according to our plan that we have

01:25done for a very long time and I feel that somehow the time has caught up with us and it's a very nice

01:32momentum for us now in this space. Not doing it is not an option. At the same time I think it's very

01:39important that you invest the time in understanding what you're doing. We are also starting to see that

01:43some companies are rapidly deploying new models and they don't really fully understand it and they

01:50have some impact on their business which is a bit unpredictable. So it's extremely important to just

01:56attract the right people and to really follow along because things like the landscape shifts so

02:01incredibly rapidly so you always need to learn new things and you need to have people around you

02:07that can follow along drastic shifts and build things. It will be almost bordering cliches right

02:16but I think there are two things that that really drives this for me. On one hand I'm I'm a geek inside

02:23out I love new technology I love being on the forefront I'm very much even though I'm leading the

02:29company I'm also down in the trenches building things with the team I don't think I'm ever going to

02:33stop doing that. But in the end the ultimate motivation is to build things that actually improve

02:39people's lives. People think that life changed when the iPhone became popular. People think that life

02:45changed during COVID. It's going to change much more with AI.

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