County Tyrone legal services firm Shield Accident Management has unveiled a new integrated advertising campaign titled ‘Bringing Calm to Collisions’, aimed at transforming public perception of accident management services across Northern Ireland.
At the heart of the campaign is Sheila, a handcrafted, soft-hearted hedgehog who serves as a calming and reassuring presence in the chaos following road accidents. With her gentle demeanour and distinctive look, Sheila becomes the brand’s new face offering empathy, clarity, and action at a moment when people feel overwhelmed and unsure.
Founded in 2018, Shield Accident Management has supported thousands of Northern Irish drivers after non-fault accidents, offering seamless vehicle recovery, repair, replacement vehicles, and insurance claims assistance all at no cost to them.
At the heart of the campaign is Sheila, a handcrafted, soft-hearted hedgehog who serves as a calming and reassuring presence in the chaos following road accidents. With her gentle demeanour and distinctive look, Sheila becomes the brand’s new face offering empathy, clarity, and action at a moment when people feel overwhelmed and unsure.
Founded in 2018, Shield Accident Management has supported thousands of Northern Irish drivers after non-fault accidents, offering seamless vehicle recovery, repair, replacement vehicles, and insurance claims assistance all at no cost to them.
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LifestyleTranscript
00:00I can't believe this.
00:04Sh-sh-sh-sh.
00:05No need to stress, Claire.
00:07Remember, Shield Accident Management can handle all this hassle.
00:12The people on the phone are lovely.
00:14Look, Gary's here already.
00:16Hi, Gary.
00:17I love Gary.
00:18And when it's not your fault, there won't be a phase.
00:21All done.
00:23Good job, Gary.
00:25Chamomile.
00:26Shield Accident Management.
00:28Bringing calm to collisions.
00:30You are going to reach some point.
00:32It was very simple.
00:34All done.
00:35Clever should be re-inter specs.
00:37You may 9 get faster.
00:40Good job man.
00:41I saw this stuff stay in line for you.
00:43So let me comment.
00:45The centre of air.
00:47The ladder.
00:49There isblock.
00:50You can't be sincere.
00:50Right.
00:51Sam Athens.
00:52But really dangerous.
00:54Shortences.
00:55You are theissen.
00:56The.
00:57I believe this took my mind.