County Tyrone legal services firm Shield Accident Management has unveiled a new integrated advertising campaign titled ‘Bringing Calm to Collisions’, aimed at transforming public perception of accident management services across Northern Ireland.
At the heart of the campaign is Sheila, a handcrafted, soft-hearted hedgehog who serves as a calming and reassuring presence in the chaos following road accidents. With her gentle demeanour and distinctive look, Sheila becomes the brand’s new face offering empathy, clarity, and action at a moment when people feel overwhelmed and unsure.
Founded in 2018, Shield Accident Management has supported thousands of Northern Irish drivers after non-fault accidents, offering seamless vehicle recovery, repair, replacement vehicles, and insurance claims assistance all at no cost to them.
