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  • 5/15/2025
A young Mexican social media influencer, known for her videos about beauty and makeup, was brazenly shot to death during a TikTok livestream, in an incident that sent shockwaves through a country that faces high levels of gender-based violence.

Valeria Marquez, 23, was killed on Tuesday (May 13) in the beauty salon where she worked in the city of Zapopan by a man who entered and shot her.

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Transcript
00:0023-year-old Mexican social media influencer Valeria Marquez, who was known for her beauty
00:07and makeup videos, was shot dead during a TikTok livestream on Tuesday.
00:12A gunman stormed into the beauty salon where Marquez worked in Zapopan City and fired at
00:17her.
00:23Just before the incident, the victim was seen on her livestream, holding a toy and speaking
00:28quietly.
00:29After responding to someone off-camera, the livestream's sound was muted.
00:34Moments later, Marquez was shot, and another person briefly appeared on the livestream
00:38before it abruptly ended.
00:40Marquez, who had nearly 200,000 followers on Instagram and TikTok, said earlier on the livestream
00:47that someone had come to the salon with an expensive gift for her, while she was not there.
00:53Marquez appeared concerned, saying that she did not plan to wait for the person to return.
00:58A Jalisco State Security Coordinator said the prosecutor's office is still investigating
01:06the case, while the state prosecutor released a statement saying that the death is being
01:11probed under femicide protocols.
01:12Marquez, you know, no, no, no, no.
01:13Marquez, you may have never came to the station's office.
01:15You may have never come to the station's office.
01:16You may have never arrived on the street after the factory, that stands for one of the
01:17federal authorities' office to make sure you're really safe.

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