00:00This is our Color Materials and Finish Room where we have kind of changed the phrase from design thinking to design feeling
00:09because we believe that it's not just how something looks or how it performs, it's also how it feels.
00:17And on the P9A, we were intentional about every single detail and surface from a finish and color perspective.
00:27We added these beautiful matte metal finishes to it to, you know, bring a little bit more premiumness to this color.
00:35But overall, I think it is such a cool eye catcher.
00:39This iris color comes from the flower iris, which is this beautiful combination of a calming blue with just a hint of red.
00:49And it's really just something that is just feels so human and natural to hold in your hand.
00:54So taking that language from the pro devices and just stripping it down really to its essentials makes it a really beautiful pure device to use.
01:03Still simple and minimal, but very premium and very considered.
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