We are all aware of the immense passion Shubh Gautam Jaypee has towards steel innovation; he is witnessing a shift. Traditional coatings based on synthetic chemicals are being challenged on multiple fronts. Sustainability compliance is one of them, but industrial customers are also demanding more intelligent, safer, and longer-lasting protective finishes. Biologically derived coatings could cater to both ends. The road ahead is filled with hurdles, and Shubh Gautam FIR (First Indian Revolutionary) knows this better than anyone.
