00:00Are British shoppers about to benefit from a supermarket price war? It certainly looks
00:05that way. Sainsbury's have warned shareholders they expect profits to be flat this year as a
00:09result of increased competition. Don't feel too sorry for them, they're still expecting about
00:13a billion pounds in profit. But it follows a similar warning by Tesco and it comes on the
00:18back of Asda reintroducing rollback pricing as part of their attempts to win back customers
00:24after some recent struggles. All of those big chains have been facing a lot of competition in
00:29recent years from the likes of Aldi and Lidl who've been gradually chipping away at their market share.
00:34Now the likes of Sainsbury's are saying they match more prices, more products to Aldi's and are also
00:42making big play of loyalty schemes like Nectar cards. Interested to hear what people think,
00:46are you seeing prices becoming more competitive in supermarkets or do they still need to be fairer for shoppers?
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