00:00This is no ordinary fridge. This is the most disruptive innovation in the
00:11Bicot Build Bankrupt campaign. After almost one year of on-ground street
00:16Bicot Awareness activities, we have realized that most shopkeepers, cafes and
00:20restaurant owners were complaining about one thing, a fridge. Non-Palestinian
00:25friendly companies have captured the market by giving away accessories such
00:28as a fridge. When we delve deeper into this, we realized that a fridge costs
00:33around 1 lakh rupees, results in approximately at least 20 lakhs going into
00:37these companies annually as opposed to local companies. Our fridge has taken
00:41Bicot to a whole new level and disrupts the consumer behavior model. Currently
00:45when you go to the shop and wish to Bicot, you'll typically use a Bicot toolkit or
00:49an app. This takes time and energy. With our fridge now you can visit your local
00:53shop, pick up your Palestinian friendly products from the fridge and head to the
00:57checkout. Making life for boycotters like us easy. This in the long run will mean
01:01more revenue for local companies, thereby strengthening the local economies and it
01:05will help our Palestinian brothers and sisters. Join us in this movement to
01:09boycott, build local businesses and bankrupt the supporters of the apartheid
01:13foreign
01:31be
01:34who
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