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Marriott CEO says Taylor Swift and Beyoncé's impact on travel is "huge"
Fortune
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4/11/2025
Marriott’s CEO told Fortune that travel around sporting events and concerts are having “huge” impacts.
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Tech
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00:00
We're seeing lots of travel around big events. Those can be sporting events,
00:04
those can be concerts. Obviously the Taylor Swift effect was huge. Marriott
00:09
just became a sponsor of the Cowboy Carter Beyonce tour, which I think is
00:15
going to be another series of big events that people plan their travel. The other
00:19
thing we're seeing is the phrase people use is dupe travel. So finding an
00:25
alternative destination that has similar attributes, so maybe there's more
00:29
accessibility, maybe it's a little more affordable.
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