00:00The U.S. market would be a key market for our whisky. We've based our whisky on a family
00:13brand and we're tapping into the diaspora of the U.S. Irish immigrant. So, you know,
00:20it's some place that we always aspired to export to and we're just in the beginnings of all of
00:28that and now we're dealing with this 20% tariff. So, it's a curveball.
00:33The Northern Ireland thing has a bit of an impact because they have a 10% advantage.
00:54From Southern Ireland now and Europe. So, of course, that's going to make things a little
01:09bit more difficult because the distilleries rather in the north of Ireland, they have an
01:15advantage. And in business, when you have an advantage, you take advantage.
01:20It's a 10% tariff is no near as bad as we had initially thought. Things could have been
01:45much worse. Our own partners just across the border here on this island have been hit twice
01:52twice as badly as we have.
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