PBBM leads Filipino Food Month 2025 kickoff

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Transcript

00:00Filipino food has flair in preparation and presentation and is flavorful.

00:05And on the kickoff of Filipino Food Month this April, the President took pride in hailing

00:09the country's cuisine and culinary tradition that reflect a richness of heritage and culture,

00:14and a standout identity showing compassion and care in sharing with others whether stranger,

00:20friend or family.

00:21Our Kenneth Paciente has more.

00:25From traditional rice cakes, thirst-quenching drinks, various desserts, and other dishes,

00:31it was truly a food is life moment during the kickoff of Filipino Food Month 2025.

00:36The event was officially led by President Ferdinand R. Marcos Jr. with this year's theme,

00:41Sarap ng Pagkaing Pilipino, Yaman ng Ating Kasaysayan, Kultura at Pagkatao.

00:45The President emphasized the Filipinos' love for food and their exceptional talent in cooking,

00:50highlighting its importance in shaping national identity.

01:20The President also stressed that the program served as a platform to enrich, preserve and

01:33promote our nation's food heritage, while supporting various industries, farmers and

01:38agricultural communities.

01:39The event also highlighted the importance of Filipino culinary traditions as an integral

01:44part of our culture and a key driver of tourism.

02:14In line with these, the President assured that the government continues to take steps

02:22to ensure that food remains accessible and affordable for every Filipino.

02:27The President also emphasized the importance of the 29-peso program and Rice for All,

02:34the establishment of a maximum suggested retail price for pork, and the creation of a fund

02:40for agricultural programs so that we can ensure that our food is substantial and affordable.

02:50Entrepreneurs also welcomed this platform as an opportunity to showcase their products.

03:16The President also recognized the hard work and dedication of farmers and fisherfolk who

03:21continue to ensure there is food on the table for every Filipino.

03:25Filipino Food Month is celebrated every April under Proclamation No. 469 led by the Department

03:29of Agriculture and the National Commission for Culture and the Arts.

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