'Made in Mexico' push aims to offset Trump's tariff threats

Bangkok Post Group

As U.S. President Donald Trump’s tariff threats loom over international markets, Mexico has launched a ‘Made in Mexico’ campaign hoping to boost national industry. - REUTERS

Transcript

00:00Signs that read, made in Mexico, are popping up at stores and supermarkets like this one

00:06in Mexico City as part of a Mexican government campaign to boost national industry.

00:12It comes as U.S. President Donald Trump's tariff threats hang over Mexico, a top trading

00:17partner with the potential to severely strain its economy.

00:22Shopper Antonio Andrade told Reuters he supported the plan to highlight local products.

00:26We have to leave behind the belief that things made in Mexico have regular quality.

00:33No, there are many good things produced in our country.

00:36Now, more than ever, we must collaborate and have solidarity with our economy.

00:41For our own good, we must buy things made in Mexico.

00:47At this street market, Elena Lopez also said she is trying to buy more homegrown goods.

00:53Obviously, with everything going on with the United States, the new tariffs, we are trying

00:58to consume more of what we have in the country.

01:03The campaign was launched in February by Mexico's economy minister, who said buying Mexican-made

01:09goods will help provide jobs in the country.

01:12Barbara Botelho, also with the economy ministry, is the head of the campaign.

01:20With made in Mexico, we want our companies and products to have the recognition because

01:25they have a certain quality.

01:27They create jobs, they create a production chain that provides Mexico the opportunity

01:31to have a strong economy in the midst of any attack that may come from abroad.

01:37A similar buy Canadian movement has taken shape in Canada, another top U.S. trading

01:42partner that has sent ripples of concern through the executive offices of U.S.-based consumer

01:48companies that banked on selling their products on Canadian retail shelves.

01:53Trump is expected to announce a full suite of international trade policies, including

01:58tariffs, on April 2.

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