Meet Rana Daggubati

Brut India

He's brought tech to Indian cinema and helped produce India's biggest multilingual success. Meet the master of all trades, Rana Daggubati. Today, he turns 35.  Brut India partnered with TiE Delhi to produce this story.

Transcript

00:00Hi, this is Rana Daggubati for YouTube.

00:19Today is the time that technology needs to be given to those storytellers and those film

00:44makers to make those global products.

00:46And then you know we are not very far away from getting a lot of global products to the world.

00:51How many partner numbers has been extremely special?

01:10I mean because there was those years, those 4, 3 and a half years before it actually released

01:16right?

01:17Where only we knew what was going on.

01:20And it was scale that we have never seen, scale that we have never imagined.

01:24It was doing everything for the first time ever, like every single thing that was done

01:28was done for the first time.

01:29But partly we understood what to do at least.

01:31So I think that learning 3, 3 and a half years will always be extremely special because there

01:37was too much information that came in and endless possibilities that came in.

02:07It's funny enough when I grew up in Hyderabad, I moved from Chennai.

02:16I lived in a home where it was actually a shooting house.

02:19So the house was built for shooting and then I moved into that house.

02:22So except our bedrooms, rest of the place used to be shooting happening.

02:26So I lived on a set.

02:28So you lived on a side travel life.

02:29Yeah, I lived on a set in that sense.

02:30Like I used to probably get breakfast 60% of the time on a set and then went to school.

02:34When we were in Chennai or any time, wherever we moved, we always had a room which was,

02:39whether it's a house, it was big or small.

02:41A place where you watch movies was always very dedicated, very soundless, careful and

02:46all of that was, there was a large importance.

02:50Was it like the most serious room in the house?

02:52More than serious, it used to be there.

02:54That used to be a definitive part.

02:56See today everyone has home theatres and stuff like that.

02:58But back then, I mean, we probably didn't have a hall but we'll have a place to watch movies.

03:02So that was important.

03:04And I think all my childhood I just watched all of those LDs and I just learned what to do.

03:27I think everyone comes with a set of challenges I've had.

03:30I've had my share of ice, other parts of my body.

03:33It was a lot of different things that I've seen in my life.

03:36But it ultimately doesn't matter.

03:38I'm saying, what's next?

03:40I mean, you have to figure out a way to get up on your feet and just keep going.

03:43And I think that's what drives me.

03:46Because I need something to go forward to and I think my stories are there to keep me going constantly.

04:00I've been here all my life, 16 years in Mumbai.

04:18And it has always been to tell a better story.

04:21And to tell those stories in the best possible way.

04:24I think tech is aiding us so much we want to take as much as it involves us.

04:30So media has become such an integral part of anything that we do in society today.

04:34And video has been the only and probably fastest way to communicate.

04:39Especially in a country like India where reading is not the first thing that we go to as a culture.

04:45So video has just kind of taken that big emergence.

04:48And I think it's become a much bigger business play to be in.

04:52And unless as a company you're part of all of that, I don't think we can actually make products with power.

04:58If I wasn't investing, if I wasn't in tech, would I be able to do the kind of films that I am?

05:21I don't think so.

05:23So I think it was a requirement for making films.

05:26I think that was ultimately what I wanted to do and what I will continue doing.

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