The Lasting Fashion Legacy Of Princess Diana

Brut India

Decades after her death, Princess Diana’s iconic fashion legacy is getting popular with a whole new generation…

Transcript

00:00She wore ridiculously chic clothing.

00:08There's been a resurgence of her in the media.

00:11Diana was the influencer that the internet needed.

00:22There is a different Diana for everyone.

00:30She became this every woman, you know, for people on the internet and kind of an influencer

00:43that I am so much more interested in.

00:47I think she kind of added a more positive, multi-layered spin to the regular kind of

00:55Instagram narrative.

01:00There was something about her which was so kind of magical and untouchable, but then

01:08something about her too that was so regular and relatable.

01:12She had this grace about her, her kindness that kind of shone through all these images

01:19that we have of her.

01:20She was human, you know, it was the first time we saw someone we could relate to in

01:25that role.

01:30Are you in love?

01:31Of course.

01:32Whatever in love means.

01:35I think people can just relate to this idea of kind of going through hell maybe with like

01:41a partner or like in a job or something and then wanting to come out the other side and

01:46use clothes as this way to express yourself and to maybe discover who you are again.

01:51It was her journey as a woman, just trying to find herself.

01:54She used clothes as a weapon from the start because she realized pretty early on that

02:04she didn't really have that many outlets to speak.

02:07We consumed her through photographs and through news clips of her.

02:12So a lot of the time her clothing was the way that she could make a statement quickest

02:19and to the most people.

02:20She was very purposeful in the outfits that she wore, whether it was to a hospital visit

02:26or for a visit overseas.

02:28She was always communicating through her fashion.

02:40We've been getting hit with all these different depictions of Diana.

02:44Fashion itself is very cyclical, as we know, and she was such an icon of mostly 80s, early

02:5090s fashion, which, of course, is coming back into style in lots of different ways.

02:56So I think it's just been a perfect storm of the right circumstances being in place

03:02for her to become a kind of new fashion icon again.

03:06I don't think it was the brand's idea, I think it was the demand, it was the people who kind

03:10of, this obsession with Diana that made the brands realize, oh, we could kind of profit

03:16off this.

03:17Diana took the styles of her era, so late 70s, 80s, early 90s, and she transformed them

03:24into fashion.

03:25She transformed them into fashion, and she transformed them into fashion.

03:29The styles of her era, so late 70s, 80s, early 90s, and she transformed them into something

03:36that was a little bit more classic, a little more timeless, a little more unique to her.

03:43And then people, when they look back at that, rather than saying, I'm dressing for the 80s,

03:50they could say, I'm emulating Princess Diana.

03:53So it gives people this link to someone who they have these memories of or who they want

03:57to emulate.

04:04There is an interest in linking yourself back to this beloved working royal that came before

04:10you, Princess Diana.

04:11So I think for the Duchess of Cambridge and the Duchess of Sussex, that was a multifaceted

04:18choice that they could make.

04:20Almost everything that the royal family does is intentional, and that comes all the way

04:24down to clothing.

04:27The examples of Diana's fashion.

04:33I think today, Princess Diana would still be having that kind of timeless, classic style

04:39to her.

04:40I don't know if she would be up on the latest trends.

04:42I think she would have still kept it very classic, very sleek silhouettes.

04:45I like to think she'd still be rocking a pair of cycling shorts, a big oversized sweatshirt,

04:51and showing the TikTok kids how it's done.

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