00:00The Bureau of Internal Revenue, or BIR, reminded social media influencers of their responsibility
00:06in paying taxes to many content creators today.
00:10How do they earn money here?
00:12Let's find out the details with Denise Susorio.
00:18Monetization is the key.
00:20That's the goal of many social media influencers.
00:22They use their fame and money to have an audience.
00:27In return, they can earn money through social media.
00:31But according to the Bureau of Internal Revenue,
00:33many influencers do not pay income tax and business tax.
00:38But according to social media influencer, Krisha Joy,
00:41being an influencer is not considered a regular employment.
00:57Krisha Joy also made it clear that earning money through social media is not that easy.
01:11It is even trending.
01:28to the views that you get from the watch hours that people watch your videos.
01:32Krisha Joy also added that being an influencer is not that easy.
01:37You need to keep up with the trend because it is possible that the company will not notice even if the post is trending.
01:43According to social media manager CJ Mahilum,
01:47it is difficult for influencers to require paying taxes.
01:51Usually, companies do an ex-deal and are lucky if they can pay a talent fee.
01:58We call it an ex-deal.
02:00So with those terms in our ex-deal,
02:05usually, they ex-deal the content in exchange of the services, the products that they will promote.
02:14So basically, they will not get anything from the company monetary.
02:19They will not get anything from the company.
02:21So if you take a tax from them, the influencer will lose.
02:26CJ's opinion on BIR
02:28I think my suggestion to BIR is that they will assess if those influencers are in the category.
02:37If they really received the amount that they were able to repay.
02:44For example, or I think there is a specific timeline also.
02:48According to socmed influencers,
02:50it is enough for them to give their content happily.
02:54It is just a bonus if they earn from their ex-deal.
02:57Denise Osorio for Pambansang TV in Bagong, Philippines.
