Morgan Motor Company Unveil New Flagship Vehicle – the Supersport

Morgan Motor Company revealed its latest flagship model, the Supersport, in a livestreamed event hosted by British presenter Richard Hammond. With 70% of Supersport production expected to be exported, Morgan is reinforcing its presence in key international markets, particularly in Europe, Middle East and East Asia, where demand for its highly bespoke, hand-built vehicles remains strong. The company has built a loyal following for its distinctive blend of heritage craftsmanship and modern performance, and this latest launch marks a significant step in its global expansion.

Blending cutting-edge engineering with the marque’s signature handcrafted aesthetic, the Supersport delivers a refined yet exhilarating driving experience – launching at a time of growing uncertainty over the future of internal combustion engine (ICE) vehicles in the UK.

Amidst shifting automotive regulations, Morgan’s Managing Director, Matthew Hole, is calling on the UK government to provide clarity on the ICE ban, warning that continued uncertainty threatens investment, jobs, and the ability of companies like Morgan to plan for the future. With current legislation set to prevent the sale of pure-ICE vehicles in the UK by 2030, Hole is urging policymakers to address the industry’s concerns and provide clear guidance.

The new Supersport, crafted at Morgan’s Malvern facility, aligns with the company’s sustainability commitment. 95% of its parts are sourced within Britain, while its chassis and body are made from lightweight aluminium containing 60% recycled content. A zero-waste-to-landfill strategy is in place, and all leather used in the interior is a by-product of the food industry.

Designed for modern touring, the new model features a lightweight carbon composite hard top and a folding mohair soft top, offering two distinct driving experiences. A redesigned interior integrates Bluetooth connectivity, wireless charging, and an advanced Sennheiser audio system, elevating usability without compromising Morgan’s timeless aesthetic.

At the heart of the Supersport is a BMW B58 TwinPower Turbo inline six-cylinder engine, paired with a ZF eight-speed automatic gearbox, optimized aerodynamics, and a refined chassis – reinforcing Morgan’s commitment to delivering pure driving enjoyment.