00:00Arts, it's about creativity and we know that creativity is at the heart of so many different kind of businesses, you know
00:06Arts and culture given opportunities to the private sector to express themselves maybe in a slightly different way
00:13Where you reach people through the power of the arts. Hi, this is Paolo Petrocelli
00:18I am the head of Dubai Opera and you are watching me on Inc. Arabia
00:23Dubai Opera is the main performing arts center here in Dubai and in the UAE and definitely is one of the most vibrant and active
00:39Platform for the promotion of the arts here in the region
00:42So we do attract so many different kind of talents and we work with so many different kind of entities and organizations
00:49It's exceptional, you know
00:50the variety of people that contribute to our mission which is of course to promote the arts and culture in such a
00:57cosmopolitan and global community of Dubai
01:00So we do of course not only work and collaborate with some of the most important artists
01:06Ensembles orchestras coming from all over the world, but also with many producers promoters
01:12so there is a strong interaction also with let's say the
01:17Business of entertainment and of the arts here in Dubai in the UAE and definitely we know that this sector is growing
01:24dramatically
01:26here in the UAE and also in the region
01:30Dubai Opera is part of IMAR. So we are ourselves a business oriented organization
01:36And it's just great to see you know, how this model can actually work. Yes, you can generate, you know
01:43Financial, let's say value through the arts and through culture and I think this is something that is
01:49Unlocking so many opportunities here in the country and in the region so many entrepreneurs so many professionals
01:55So many producers are moving sometime even permanently here in the region to be part of these, you know
02:03Renaissance, let's say of the arts here in the region and it's just great to see how many business opportunities are coming up
02:11And definitely Dubai Opera is an activator of these business opportunities because of the magnitude of our programming
02:19We do more than 200 shows per year
02:21So we contribute I would say meaningfully to the development of the arts
02:27But also to the development of the business around the arts
02:34It's all about you know, how we tell the story
02:37Arts it's about creativity and we know that creativity is that the art of so many different kind of businesses
02:44Especially we sell and that how much creativity is important in all the new media
02:51in fact, we talk about the
02:53creatives now and
02:55influencers so working in the arts is
02:58Not something that we just replicate a certain path or certain processes and certain models is an open, you know
03:06Field where you can go in so many different kind of directions
03:09And if you look at the programming of the Biopera, you have a clear example of how this incredible diversity in programming
03:17From opera to ballet from musical to jazz where music pop rock you name it
03:23Really give us an opportunity to speak to everyone
03:26To speak to the entire community not just from an audience perspective, but also from a business perspective
03:31Because you know we interact with so many different stakeholders and this is an exceptional opportunity to
03:37Catch so many different kind of interests and expectations and that's why the Biopera is such a very vibrant platform
03:44You know because we are connecting with every level of society
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