00:00For us, as design team, it was super exciting working on that project.
00:08And we were given more freedom than ever before.
00:13And the task was simple.
00:15To create a car for everyone.
00:19But who's everyone?
00:22This time, we did not start sketching in the first step.
00:28We focused on the people.
00:31So we condensed this wide range of people into three groups.
00:39The first, called the urban group.
00:42The ones who live in cities or just want to enjoy the flexibility.
00:48And all that advantage a small car brings.
00:53Second, the entertainment group.
00:57Young and old, the ones who simply want to have fun driving that car.
01:04And third, our daily heroes.
01:08Such as caretakers or delivery services.
01:13So we listened carefully to all of that groups.
01:17And we took everything we heard to connect with our design values.
01:25To create a true Volkswagen.
01:29So then, we started with the creative process.
01:33And since the beginning, there were many different paths.
01:38But something fascinating happened.
01:41At a certain point, everything came together.
01:45And the car kind of designed by itself.
01:50When we take a look at the side of the car, for example.
01:53We can clearly see these striking proportions.
01:57The focus on the stance, the powerful muscle of the car looks clean.
02:02But it also looks solid, stable.
02:05Therefore, it's also looking safe.
02:08But this car is compact on the outside.
02:13But it's actually quite roomy on the inside.
02:17So this gave us the chance to develop as well a flexible and modular interior.
02:25But when we take a look at the front of the car now.
02:29Then you can see the charming, the charismatic character.
02:33This positive face.
02:35But the car still always looks friendly.
02:38But confident, wide, really, really stable.
02:41And these lights, they speak with you.
02:44Because the car is your friend.
02:46But also, what I find quite unique about this car.
02:50Is the fact that the structure, the architecture.
02:54Which you see here in the front.
02:56With the volumes and with the light graphics as well.
03:00We actually carried over to the rear.
03:03This is creating a really seamless design connection to the car.
03:07Front to the back.
03:10But my favorite part of the car.
03:13It's actually not the way it looks.
03:16It's the fact that when our colleagues seen the show car for the first time.
03:21They all found it so easy to understand.
03:24So simple to read.
03:26That they were actually explaining the design to us.
03:30Without us having to say anything.
03:35And I think that for a designer.
03:38This is the best feedback which you can have.
03:42And what also fascinated me.
03:45Was how all that thoughts.
03:48And all that passion.
03:51Of the complete different people involved in the team.
03:56Somehow crystallized in this car.
04:01And we all knew.
04:05That this is it.
04:07We nailed it.
Comments