Adapting to the changing times

CGTN Europe

TEMU has been faced with challenges, including the competitions from other platforms and the U.S.’s new regulation on tariffs.   But it’s been exploring new business models as well to adapt to the changing situation. After all, business is always changing.   For more, please find out with #ChinaExplained series: China Explained: What’s behind the success of TEMU?  https://www.youtube.com/watch?v=zxeSBbmOfG8  #ChinaExplained #2025ChinaAgenda #selfdriving #robotaxis #cybercab

Transcript

00:00Clearly, there are challenges, but TAMU isn't standing still.

00:08It's exploring a new business model that might reduce the impact of import duties.

00:14Sellers would have to manage their own shipping, warehousing, and logistics.

00:19Meanwhile, TAMU would take care of pricing, customer services, and of course, marketing.

00:26These would have to cover more costs, so they may want to hike their prices.

00:31It's not clear how shoppers would respond if TAMU allowed that.

00:35It's also trying to find ways to cut delivery times.

00:39Reports suggest it's in talks with suppliers who have storage facilities in the US and

00:44European Union.

00:46That could narrow the gap between TAMU and Amazon.

00:50Either way, TAMU is a massive success story.

00:53It's connected Western shoppers with China, home to the world's biggest manufacturing

00:58sector.

00:59That means more choice for the consumer, especially when it comes to price.

01:05Europe and the US have battled to contain inflation for the last few years.

01:10TAMU has offered some relief during tough times.

01:13It's also forced its competitors to think twice.

01:17For example, Amazon has been working on ways to ship some products directly from China

01:23to consumers in the US and Europe.

01:25That would reduce the need for warehousing, marking a shift from its traditional model.

01:31All of that could play into the hands of consumers, giving them more choice and cheaper products.

01:38Bottom line, TAMU means business.

01:41But business is always changing, and it will have to think fast.

01:46Because let's face it, you can afford a lot of things when you're a billionaire business,

01:52but being slow isn't one of them.

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